A fresh approach

Big retail at startup speed

“Our priority is to actively help you get value from a partnership with Woolworths Group, whilst giving you the space to continue doing what you do best - grow your business.”

Ingrid Maes

Managing Director, W23

Ingrid Maes

Ingrid is an innovator, strategic thinker and business builder with over 20 years experience in intrapreneurship, retail, digital, data and customer loyalty. She has a reputation for moving fast, challenging the status quo, getting things done and delivering commercial results. Her non-corporate approach is reflected in W23’s diverse team, its fresh approach to investing, and its determination to create value for both Woolworths Group and the companies W23 invests in.
How we work

The power of big retail at startup speed

Our investment process is fast, disciplined and transparent. Our goal isn’t just to write cheques. We are focused on Founders, their vision and helping them achieve their ambitious plans.

We are backed by Woolworths Group, Australia’s largest grocery retailer operating across food, general merchandise, health, fuel/convenience, fin-tech, insurance, retail media, data, loyalty, logistics & fulfilment, export and wholesale.

$60bin group sales
197kemployees
3000stores
13food and everyday needs brands

W23 benefits

Partnership focused on action and growth

We bring more than just capital. We actively partner with each company we invest in and support their vision for growth.

Unrivaled access to the best of Woolworths

We actively help you get access to Woolworths Group’s platforms, data and expertise.

Dedicated support team

We act as a co-pilot, helping you navigate and connect with the right person in Woolworths Group quickly and easily.

Win-win approach

We support your interests and ambitions, whilst enabling a partnership that generates value for both parties.

Get in touch

If you’re a visionary founder in the retail-tech, climate-tech or the digital health space, and think access to Woolworth Group's assets can help you grow faster, we’d love to hear from you.