A FRESH APPROACH

Big retail at startup speed

Our priority is to actively help you get value from a partnership with Woolworths, whilst giving you the space to continue doing what you do best - grow your business.
-Ingrid Maes

Ingrid Maes

Managing Director
HOW WE WORK

The power of big retail at startup speed

Backed by Australia’s largest retailer, our investment process is fast, disciplined and transparent. Our goal isn’t just to write cheques. We are focused on Founders, their vision and helping them grow their ideas.
W23 BENEFITS

Partnership focused on action and growth

We bring more than just capital. We actively partner with each startup we invest in and support their vision for growth.

Win-win partnerships

We invest in innovation that accelerates Woolworths’ strategy and where a partnership generates value for both parties.
We invest in innovation that accelerates Woolworths’ strategy and where a partnership generates value for both parties.

Access to the best of Woolworths

Startups in our W23 Foundry have access to Woolworths’ platforms, data and expertise.
Startups in our W23 Foundry have access to Woolworths’ platforms, data and expertise.

Dedicated support team

We act as a co-pilot, helping startups in the W23 Foundry navigate, connect with, and get the best of Woolworths quickly and easily.
We act as a co-pilot, helping startups in the W23 Foundry navigate, connect with, and get the best of Woolworths quickly and easily.

Get in touch

If you’re a visionary founder in the retail-tech or climate-tech space, and think access to Woolworths’ assets can help you grow faster, we’d love to hear from you.
GET IN TOUCH