A fresh approach
Venture capital + the power of big retail
“Our priority is to actively help you get value from a partnership with Woolworths Group, whilst giving you the space to continue doing what you do best - grow your business.”
Ingrid Maes
Managing Director, W23
Ingrid Maes
Ingrid is an innovator, strategic thinker and business builder with over 20 years experience in intrapreneurship, retail, digital, data and customer loyalty.
She has a reputation for moving fast, challenging the status quo, getting things done and delivering commercial results.
Her non-corporate approach is reflected in W23’s diverse team, its fresh approach to investing, and its determination to create value for both Woolworths Group and the companies W23 invests in.
How we work
The power of big retail at startup speed
Our investment process is fast, disciplined and transparent. Our goal isn’t just to write cheques. We are focused on Founders, their vision and helping them achieve their ambitious plans.
We are backed by Woolworths Group, Australia’s largest grocery retailer operating across food, general merchandise, health, fuel/convenience, fin-tech, insurance, retail media, data, loyalty, logistics & fulfilment, export and wholesale.
$60bin group sales
197kemployees
3000stores
13food and everyday needs brands
W23 benefits
Partnership focused on action and growth
We bring more than just capital. We actively partner with each company we invest in and support their vision for growth.
Unrivaled access to the best of Woolworths
We actively help you get access to Woolworths Group’s platforms, data and expertise.
Dedicated support team
We act as a co-pilot, helping you navigate and connect with the right person in Woolworths Group quickly and easily.
Win-win approach
We support your interests and ambitions, whilst enabling a partnership that generates value for both parties.
Get in touch
If you’re a visionary founder in the retail-tech, climate-tech or the digital health space, and think access to Woolworth Group's assets can help you grow faster, we’d love to hear from you.