A fresh
approach to

meal kits

Building digital


Fast, simple
and reliable

online market
share with AI

Who we are

We are Woolworths' venture capital arm. We leverage Woolworths' assets, data, scale and expertise to drive unique strategic partnerships that generate joint value.

Where we invest

We invest in game-changing startups led by visionary founders, and actively help them achieve their ambitious plans faster, by giving them access to the best of Woolworths.

We are particularly interested in retail tech, enviro tech, and next-gen consumer products & services.

If this is you,

Our portfolio

It’s great news that we’ve secured Series A funding from W23, a go-to Venture Capital fund for disruptors within the food and health-tech space.
Tim Allen / Spoon Guru Co-Founder & CEO
The belief W23 showed in our technology is an incredible endorsement that we’ve created something truly special and we feel they can help us in the next stage of our journey.
Will Santow / Longtail UX Co-Founder & CEO
W23 got into a competitive process with a couple of other funds and they were fast, very responsive and very good quality in terms of what they could bring to the table.
Tim Doyle / Co-Founder eucalyptus
W23 is the backbone of our successful partnership with Woolworths - we now have a partnership that delivers value to our business and helps us take full advantage of the firepower of this Australian retail giant.
Kate Whitney / Marley Spoon Australia Chief Marketing and Growth Officer
There are many opportunities tapping into simply the scale and the various skills and experiences that Woolworths have built up over their 100-year history that we can profit from.
Rolf Weber / Marley Spoon Australia Managing Director and Co-Founder
We are in the early stages of a five-year strategic partnership with Woolworths and the growth opportunities and operational synergies from this collaboration have only just begun.
Fabian Siegel / Marley Spoon Founder and CEO